ABOUT ME
Welcome, My name is Ailey Bosworth. Presently, I am studying Business at the University of Vermont, with a concentration in Marketing and a minor in Environmental Studies.
The purpose of this blog is to share my passion for marketing and sustainability; and to illustrate how businesses are transitioning to meet the needs of stakeholders. Here, I will be sharing insights on businesses' sustainable marketing strategies, and whether or not they are successful.
M.Y. H.O.M.E.
Marketing Your Holistic Outcomes to Maintain the Environment
Holistic thinking, specifically ecologically considers how human behaviors have always been coupled with the impacts on the environment. My blog aims to explore how companies holistic products and thinking will help to support climate action. Additionally, my own sustainability marketing projects and ideas are shared here.
IMPORTANT TERMS TO IMPROVE UNDERSTANDING
Discover posts on recent break throughs in sustainability, and how the marketing mix is applied in different industry sectors.
EXAMINING CONTROLLABLE FACTORS
What is the Marketing Mix?
​
The Marketing Mix describes the 4 P's that make up controllable factors for marketing managers.
​
Product: A good, service or idea
Price: Exchange for the product
Promotion: Means of communication between the buyer and the seller
Place: Means of getting the product to the customer
​
The 4 P's help to deliver products, services and ideas to the target market.
​
WEAK VERSUS STRONG SUSTAINABILITY
Weak Sustainability:
Incremental change
Operating under "Business as usual"
Preference for economic and social criteria over ecological criteria
Linear thinking
Policy works more easily
Belief that natural capital can be depleted if human and human made capital increases
​
Strong Sustainability:
System and subsystem change
Socio-technical change
Preparation for civilizational transition
Stocks of human, social, ecological and human-made capital should increase or be maintained over time
​
​
Photos by A. Bosworth
FAQ
Get Informed
WHAT IS SOCIAL MEDIA MARKETING?
Social Media can be defined broadly as online media where users submit comments, photos, and videos --often accompanied by a feedback process to identify popular topics. Social media is used to communicate information to a target audience. A social media marketing program is employed by a company to create and deliver engaging content.
WHAT IS SERVICE MARKETING?
The seven P's of service marketing are product, price, place, promotion, people, physical enviornment and process. It is utilized to market a product or service.
WHAT IS THE ROLE OF A MARKETING MANAGER?
Marketing managers set specific strategic direction that allows the company to explore value-creating activities.
